Business Sector Toolkits

Business Sector Partners

On April 15th of each year, California businesses and individuals send their tax dollars to the federal government; it is only once a DECADE that we get a chance to get back those dollars.

Sector partners, such as employers, unions and other trusted community leaders, are critical to helping the U.S. Census Bureau reach hard-to-count Californians.

This toolkit includes tailored support materials and resources, which will be key in making your communications and outreach efforts effective. It is imperative that community leaders are well-equipped with information and resources – to ensure that every Californian is counted in the 2020 Census!

Because you know your community best, you are uniquely positioned to ensure the people you care about are counted. We know the Census… and have compiled the toolkit below to help you plan and implement a successful outreach campaign in your community.  

Toolkit Resources

Mapping Tools

Other Resources

2020 Census Timeline & Milestones


  • Tribal leader, governor, or highest elected local official or community leader determines Complete Count Committees (CCCs) structure
  • CCCs receive 2020 Census training


  • Continue establishing CCCs
  • Open Area Census Offices
  • CCCs develop strategy and work plan


  • CCCs begin community organization mobilization
  • 2020 Census advertising campaign begins in early 2020
  • CCCs support the 2020 Census
  • CCCs encourage self-response
  • March 16-23 – USCB Mailing #1 sent to homes
  • March 20-27 – USCB Mailing #2 sent to non-respondents
  • March 30-April 6 – USCB Mailing #3 – a postcard – sent to non-respondents
  • March – USCB Service-based enumeration begins (for transitory locations like RV parks and campgrounds, tent cities, marinas, hotels)
  • March – USCB Group quarters enumeration begins (for those living in group quarters like dorms, nursing homes, etc. and for the homeless)
  • April 1, 2020 – NATIONAL CENSUS DAY!
  • Early April-Late July – USCB Non-response follow-up (NRFU)
  • April 12-19 – USCB Mailing #4 – letter & paper questionnaire sent to those who have not yet responded
  • April 23-30 – USCB Mailing #5 – It’s not too late! postcard
  • CCCs urge households who do not respond to cooperate with census takers

California's Hard-to-Count Index Interactive Map

Click on the map to get started!

HTC Interactive map with logo

U.S. Census Bureau FAQs

What is the decennial census?

The decennial census counts each person in the country, where they live on April 1, every 10 years ending in zero. The last census was in 2010, and the next census will be in 2020.

Do I have to respond to the 2020 Census?

The census is so important that your response is required by law, and your answers are kept completely confidential. By the same law, the Census Bureau can only use your responses to produce statistics.

What authority does the Census Bureau have to collect my information?

We are conducting this survey under the authority of Title 13, U.S. Code, Sections 141 and 193. You are not required to respond to this survey if it does not display a valid OMB approval number.

How is the privacy of respondents protected?

The Census Bureau is required by law to protect your information. The Census Bureau is not permitted to publicly release your responses in a way that could identify you or your household. Per the Federal Cybersecurity Enhancement Act of 2015, your data are protected from cybersecurity risks through screening of the systems that transmit your data.

Are my responses confidential?

Yes. The Census Bureau takes the responsibility to protect your information very seriously. The law puts in place very stringent measures to protect your information. The Census Bureau is not permitted to publicly release your responses in a way that could identify you or your household. All Web data submissions are encrypted in order to protect your privacy.

Search for these and many other Census 2020 FAQs on the U.S. Census Bureau’s Frequently Asked Questions database.