The California Census Office Funding Explained

State leaders have made a significant commitment to California Complete Count – Census 2020 (California Census Office) outreach and communication efforts by investing $100.3 million toward strategies and activities that will help ensure an accurate and successful count in California. The 2019-20 proposed Governor’s Budget includes an additional $54 million to bolster the State’s efforts. In total this is a proposed $154.3 million investment for the 2020 Census.

The California Census Office has developed an aggressive statewide community-engagement campaign to reach the least likely to respond areas and hard-to-count (HTC) communities throughout California. It supplements the U.S. Census Bureau’s efforts and, by requiring collaboration and coordination, avoids duplication of work.

The State’s funding is allocated for outreach in communities, including sizeable distributions to counties, Tribal Governments and community-based organizations, education, and for associated programmatic costs. Media funding will supplement this outreach by using local ethnic media to target specific communities and cover any gaps identified in the federal media campaign in California. This funding strategy minimizes the State’s administrative costs and funding recipients to the same standard.

More than 20 media entities and more than 80 community-based organizations responded to the State’s requests for information, providing innovative ideas for outreach that informed Census 2020’s requests for proposals (RFPs).

County and Local Government Funding

To maximize dollars distributed to local communities and require collaboration and coordination between governmental entities, the State will use counties as fiscal agents for funds targeting HTC populations within their boundaries, including those within incorporated cities. Approximately $27 million will be allocated for local governments.

Allocations for most counties are based on the California Hard-to-Count (CA-HTC) Index created by the California Department of Finance Demographic Research Unit and modeled on the U.S. Census Bureau’s Hard-to Count Score of past censuses. The California Hard-to-Count Index is a metric that incorporates 14 variables correlated with an area being difficult to enumerate.

For some counties, State funding allocations reflect population-based minimums, ensuring that all corners of the state – even those with low CA-HTC indexes – have an opportunity to conduct State-funded outreach within their geographical boundaries. Those minimums will range from $25,000 for counties with fewer than 25,000 residents to $100,000 for counties with more than 100,000 residents and have a low CA-HTC Index.

Should a county choose not to participate, the State will reach out to a large city, regional council of government or ultimately a community-based organization with the administrative capacity and experience to conduct robust outreach in that county. Counties that do participate are mandated to collaborate and coordinate with cities within their boundaries.

Tribal Government Funding

The California Complete Count – Census 2020 Office recognizes that Native American and Tribal Communities have historically been undercounted in the U.S. Census Bureau’s decennial census and has set aside funding specifically for outreach and communication efforts targeting these populations.

Tribal Governments will be awarded funding agreements to conduct Census outreach activities in their geographical service areas. Funding tiers are based on housing units ranging from $1,000 funding agreements for Tribal Governments with 25 to 49 housing units to $50,000 for those with more than 10,000 housing units.

  • Tribal Funding Agreements ($316,500)—On Nov. 30, 2018, the Census Office sent letters to 68 Tribal Governments, offering funding agreements to conduct Census outreach activities in their geographical service areas. The deadline for Tribal Governments to respond was March 15, 2019. The Census Office will release all funds directly to Tribal Governments upon approval of their outreach plans.

Any portion of this funding not claimed by Tribal Governments will be diverted to the State’s Statewide Community Based Organization Contract to be used specifically to reach Native American and Tribal Communities.

In addition to these Tribal Funding Agreements, the state Census Office will target Native American and Tribal Communities through the following funding vehicles:

  • County Contracts
  • Regional Administrative Community Based Organization Contracts
  • Statewide Community Based Organizations Contracts
  • Media and Public Relations Contract

Community-Based Organization Funding

The State grouped California’s 58 counties into 10 regions based on their HTC populations, geographic similarities, like-mindedness of the counties, capacity of community-based organizations within the counties, and state Census staff workload capabilities.

The California Census Office will allocate $42.95 million* to community-based organizations across the state for their on-the-ground outreach efforts. This funding will be distributed both regionally and statewide. The State has designated a funding amount for the 10 regions based on their HTC populations.

Regional ACBOs

The funding will be allocated primarily for administrative community-based organizations (ACBOs), which are large community-based organizations with the administrative capacity and experience to conduct robust outreach throughout an entire region.

The State has designated $22.95 million for CBOs to reach out to HTC populations within each of the 10 regions. The State will augment this amount with an additional $10 million* from the proposed 2019 Governor’s Budget to bolster on-the-ground Non-Response Follow Up (NRFU) work within those communities where low response rates are materializing.

  • Request for Proposal—Regional Administrative Community Based Organizations ($22,950,000)— The California Census Office received 84 responses to a Request for Information from ACBOs interested in performing outreach on behalf of the State. The Census Office used this information to develop a Statement of Work (SOW) for the Regional ACBO RFP, which was released on Dec. 14, 2018. The deadline for ACBOs to submit their proposals was Feb. 15, 2019. The notification of contract awards will be issued in March 2019.
  • Learn more about the Regional ACBO RFP.

Statewide CBOs

The State will also award funding to CBOs working statewide to target HTC populations demographically. The State designated $4,050,000 for various statewide CBOs that will be charged with targeting outreach efforts toward specific hard-to-count demographic populations on a statewide basis. The State plans to augment this amount with an additional $5,950,000* from the proposed 2019 Governor’s Budget to make additional awards targeting these HTC population groups.

  • Request for Proposal—Statewide Community-Based Organizations ($4,050,000)— Responses to the RFI mentioned above also informed a RFP for CBOs interested in performing statewide outreach on behalf of the state. This RFP was released on Jan. 4, 2019. The deadline for CBOs to submit their proposals was Feb. 15, 2019. The notification of contract awards will be issued in March 2019. Similar to the regional ACBO contracts, funding will flow to statewide CBOs based on deliverable deadlines being met.
  • Learn more about the Statewide CBO Request for Proposal.

*This amount includes proposed funding yet to be approved. ­

Education Funding

The California Census Office will engage higher education and kindergarten to 12th grade (K-12) students, teachers, and parents to provide information about the importance of the 2020 Census. The California Census Office has dedicated $2.25 million* for outreach through schools.

K-12 Census Curriculum ($250,000): The state’s Census Office contracted with the Sacramento County Office of Education (SCOE) to develop and pilot educational and support materials for students and teachers about the 2020 Census.

Targeting Title I Schools and Title III Students ($1,750,000*): The state’s Census Office will contract with 30 of 58 county offices of education to distribute funds to school districts with the highest hard-to-count populations to complete Census education by engaging youth in classroom curriculum, hosting competitions, and providing information via parent centers, parent-teacher associations, and school site councils. These county offices represent 89 percent of all students statewide who qualify for Title I funding and 95 percent of students statewide who qualify for Title III funding.

County

Allocation

Alameda

$ 56,863.59

Contra Costa

$ 41,088.33

El Dorado

$   8,930.01

Fresno

$ 63,771.33

Humboldt

$ 12,589.58

Imperial

$ 17,312.96

Kern

$ 62,647.34

Kings

$ 11,630.16

Los Angeles

$ 421,576.82

Madera

$ 12,039.67

Marin

$ 12,510.01

Mendocino

$   7,217.82

Merced

$ 23,792.23

Monterey

$ 30,375.17

Napa

$ 5,322.64

Orange

$119,683.63

Placer

$ 16,252.24

Riverside

$ 112,228.02

Sacramento

$57,916.76

San Benito

$6,488.43

San Bernardino

$110,879.27

San Diego

$134,783.83

San Francisco

$14,903.21

San Joaquin

$37,620.45

San Luis Obispo

$9,986.78

San Mateo

$27,742.21

Santa Barbara

$26,268.31

Santa Clara

$63,645.44

Santa Cruz

$12,779.77

Shasta

$12,469.02

Solano

$13,600.22

Sonoma

$26,772.75

Stanislaus

$36,529.34

Sutter

$9,475.50

Tehama

$17,608.67

Tulare

$43,219.30

Ventura

$37,009.47

Yolo

$8,811.52

Yuba

$5,658.20

Butte**

**Butte allocation is included with Tehama County Office for regional assistance.

Total County Office of Education Funding = $1,750,000

Higher Education ($50,000): The state’s Census Office will work with higher education student organizations, university libraries, and cultural centers located on campuses to provide information and support around understanding and participating in the 2020 Census. 


*This amount includes proposed funding yet to be approved.

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Outreach and Public Relations Campaign Funding

The California Census Office is dedicating $47.5 million to its outreach and public relations campaign. This includes $30 million* as proposed in the 2019 Governor’s Budget. The State’s emphasis will be on local ethnic media that will focus resources in HTC communities to build a base of trusted messengers, break down language access barriers for non-English speakers, and facilitate culturally appropriate engagement within communities. The State will also coordinate its media outreach and education with the U.S. Census Bureau, funding a broader media campaign that covers gaps identified in federal campaign efforts in California.

*This amount includes proposed funding yet to be approved. ­

Funding Timeline

County Contracts ($26,683,500)

  • Nov. 9, 2018 – State sent letters to counties to opt in or out of funding
  • Feb. 8, 2019 – Deadline for counties to opt out or opt in with a board resolution
  • 60 days from State approval – Strategic Plan due
  • April 1, 2019 – 1st Quarterly Report due
  • July 1, 2019 – 2nd Quarterly Report due
  • Sept. 30, 2019 – 3rd Quarterly Report due
  • Sept. 30, 2019 – Implementation Plan due
  • April 15, 2020 – NRFU Plan due
  • Sept. 30, 2020 – Final Report due

Tribal Funding Agreements ($316,500)

  • Nov. 30, 2018 – State distributed Tribal Funding Agreement letters
  • March 15, 2019 – Deadline for Tribal Governments to request funding
  • March 15, 2019 – Outreach Plan due
  • June 30, 2020 – Final Report due

Regional Administrative Community-Based Organization RFP ($32.95 million*)

  • Dec. 14, 2018 – State released Regional ACBO Request for Proposal
  • Jan. 4, 2019 – 1st set of questions and/or change requests due
  • Jan. 9, 2019 – 1st set of answers posted by Census Office
  • Jan. 16, 2019 – 2nd set of questions and/or change requests due
  • Jan. 21, 2019 – 2nd set of answers posted by Census Office
  • Feb. 15, 2019 by 2 p.m. PST – Deadline for ACBOs to submit their proposals
  • March 15, 2019 – State issues notification of awards
  • May 2019 – Strategic Plan due
  • July 2019 – 1st Quarterly Report due
  • Sept. 2019 – 2nd Quarterly Report due
  • Oct. 31, 2019 – Implementation Plan due
  • Feb. 15, 2020 – NRFU Plan due
  • Sept. 30, 2020 – Final Report due

Statewide Community-Based Organization RFP ($10 million*)

  • Jan. 4, 2019 – State released Statewide CBO Request for Proposal
  • Jan. 15, 2019 – 1st set of questions and/or change requests due
  • Jan. 23, 2019 – 1st set of answers posted by Census Office
  • Feb. 1, 2019 – 2nd set of questions and/or change requests due
  • Feb. 8, 2019 – 2nd set of answers posted by Census Office
  • Feb. 15, 2019 by 2 p.m. PST – Deadline for CBOs to submit their proposals
  • March 15, 2019 – State issues notification of awards
  • April 1, 2019 – Estimated start date of contract
  • May 2019 – Strategic Plan due
  • July 2019 – 1st Quarterly Report due
  • Sept. 2019 – 2nd Quarterly Report due
  • Oct. 31, 2019 – Implementation Plan due
  • Feb. 15, 2020 – NRFU Plan
  • Sept. 30, 2020 – Final Report due

Education – County Offices of Education – Title I Schools and Title III Students ($1.75 million*)

  • Feb. 15, 2019 – State sent letters to county offices of education to opt in or out of funding
  • May 1, 2019 – Deadline for county offices of education to opt in or out of funding
  • July 2019 – Strategic Plan due
  • September 2019 – Implementation Plan due
  • April 2020 – Status Report due
  • June 2020 – Final Report due

Communication – Public and Media Relations Campaign RFP ($47.5 million*)

  • TBA 2019 – State releases Media Services Request for Proposal
  • TBA 2019 – Deadline for media to submit their proposals
  • TBA 2019 – State issues notification of contract awards

*This amount includes proposed funding yet to be approved. ­

The State reserves the right to amend dates at any time during this process.

Contact

California Census Office Headquarters - Sacramento
400 R St., Suite 359
Sacramento, CA 95811
916-852-2020

Please visit our Contact Us page for more information.

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