The U.S. Census Bureau

Once each decade, the U.S. Census Bureau attempts to count every person in the United States. The next enumeration will be April 1, 2020 and will be the first to rely heavily on online responses.

An accurate count is one in which every person is counted once, only once, and in the right place.

The primary and perpetual challenge facing the U.S. Census Bureau is the undercount of certain population groups. That challenge is amplified in California, where more residents are considered traditionally hard to count. Those include foreign-born residents, renters, individuals living in homes without a broadband subscription, people living close to or below the poverty line, and children younger than five years old.

California Census Efforts

A complete and accurate count of California’s population is essential. The data collected by the decennial Census determines the number of seats each state has in the U.S. House of Representatives and is used to distribute billions of dollars in federal funds to state and local governments.

That is why California has launched a statewide effort to ensure an accurate and complete count of Californians in the 2020 Census, with a special emphasis on the hardest-to-count Californians. The California Complete Count – Census 2020 Office (California Census Office) is coordinating the State’s outreach and communication strategy, which focuses on the hardest-to-count residents. Working through local governments, Tribal Governments, community-based organizations and media, the state is funding work that will complement work being done nationally by the U.S. Census Bureau.

California leaders have invested $187.2 million toward a statewide outreach and communication campaign. Download the California Census Office’s one-pager (PDF)

What's the difference between the U.S. Census Bureau and the California Census Office?

The U.S. Census Bureau is responsible for canvassing and conducting the actual enumeration process nationally for each decennial Census. The U.S. Census Bureau will focus on national outreach and media campaigns to inform all individuals living in the United States of the upcoming Census.

The state Census Office, also known as the California Complete Count Office, helps to get the word out about the Census to Californians statewide. The state’s Census Office is targeting the hardest-to-count Californians through grassroots culturally appropriate outreach and multicultural, in-language media efforts.

Staff Directory

To access our staff’s email address, click their name below. 
To access our staff’s biographies, click the biography links below.

Visit the Outreach Page.
Visit the External Affairs and Media Relations Page


Sarah Soto-Taylor, Deputy Secretary, Census, Biography
Sonya Logman, Chief of Staff, Biography
Ditas Katague, Director, Biography
Kristine Beckley, Legal Counsel, Biography
Frances Chacon, Deputy Director of Legislative Affairs
Martha E. Dominguez, Deputy Director of External Affairs and Media Relations, Biography
Dorothy Johnson, Policy Advisor, Biography
Jim Miller, Operations Project Manager, Biography
Sara Murillo, Deputy Director of Administration, Biography
Yumi Sera, Deputy Director of Statewide Initiatives, Biography
Emilio Vaca, Deputy Director of Outreach, Biography

External Affairs and Media Relations

Martha E. Dominguez, Deputy Director of External Affairs and Media Relations, Biography
Diana Crofts-Pelayo, Assistant Deputy Director of External Affairs and Media Relations, Biography
Taylor Desmangles, Census Communications Specialist, Biography
Dayanna Macias-Carlos, Census Communications Specialist, Biography
Taylor Stephens, Census Communications Specialist


Sara Murillo, Deputy Director of Administration, Biography
Alicia Albornoz, Business Services Manager, Biography
Laura Askins, California Complete Count Committee Liaison and Office Manager, Biography
Alicia Gallegos, Office Technician, Sacramento
Victor Jackson, Office Technician, Los Angeles, Biography
Thuong Pham, Budget Manager, Biography


Emilio Vaca, Deputy Director of Outreach, Biography
Yumi Sera, Deputy Director of Statewide Initiatives, Biography
Quintilia Ávila, Regional Program Manger, Southern California Lead, Biography
Cecil Flournoy, Regional Program Manager, Los Angeles, Biography
Connie Hernandez, Regional Program Manager, San Diego and Imperial Counties, Biography
Marcy Kaplan, Sector Outreach Manager, Biography
Imani Lucas, Regional Program Manager, Superior California
Nour Maxwell, Regional Program Manager, North Coast
Mignonne Pollard, Education Outreach Manager, Biography
Sara Pol-Lim, Regional Program Manager, Orange and Los Angeles Counties, Biography
Mai Thao, Lead Regional Program Manager, Central California, Biography
David Tucker, Lead Regional Program Manager, Bay Area, Biography
Patricia Vazuez-Topete, Regional Program Manager, Central California, Biography

Tribal Relations

Kayla Olvera Hilario, Tribal Affairs Specialist, Biography


Jim Miller, Operations Project Manager, Biography
Nick Garcia, Research Data Specialist


The Census Office is headquartered in Sacramento and, given the geographic size of the state and scope of work that needs to be completed to ensure a successful count, it has established dedicated outreach offices in Los Angeles and San Diego.

Sacramento Headquarters
400 R Street
Suite 359
Sacramento, CA 95811
(916) 852-2020

Los Angeles Office
360 E. 2nd Street, Suite 325
Los Angeles, CA 90012
(916) 208-2797

California Complete Count Committee

California Complete Count Committee

The California Complete Count Committee (Committee) is an advisory panel that helps to develop, recommend, and assist in the administration of a Census outreach strategy to encourage full participation in the 2020 Census. Established by Executive Order B-49-18 on April 13, 2018, the Committee’s members work to recommend strategies to increase the count in their respective communities. The members are appointed by the California Governor, including one designee chosen by the Speaker of the State Assembly and one designee chosen by the State Senate President pro Tempore.

At each of the Committee’s quarterly meetings, members come together to listen to updates from the California Complete Count Office, to hear updates from the U.S. Census Bureau, and to draft reports with their advisory recommendations that are due to the Governor’s Office twice per year. The California Census Office supports quarterly meetings of the Committee and its working groups.

The Committee has three internal Working Groups to conduct focused inquiry and discussion and develop recommended strategies on specific areas of concern regarding Census outreach and participation.

  • Access and Outreach
  • Housing
  • Content and Citizenship & Trust and Confidentiality (merged during the Dec. 3, 2018 meeting)

Committee Members

The Committee brings together leaders from business, non-profit, and state entities to share their individual and collective knowledge, expertise, and influence to encourage all communities, particularly hard-to-count communities to participate in the Census 2020.

View the committee members’ biographies.

Committee Meetings - Agendas and Resources

2020 Committee Meetings

September 1, 2020
To view the September CCCC Meeting recording

Notice and Public Meeting (PDF)
Zoom Webinar Access Instructions (PDF)
September 1, 2020 CCCC Meeting Presentation (PDF)
September 1, 2020 CCCC Interim Report to the Governor (PDF)

June 30, 2020
Notice and Public Meeting (PDF)
June 30, 2020 CCCC Meeting Presentation (PDF)
June 30, 2020 CCCC Meeting Minutes (PDF)
– To watch the meeting, click here (Facebook)

February 27, 2020
Notice and Public Meeting (PDF)
January 1, 2020 CCCC Interim Report to the Governor (PDF)
February 27, 2020 CCCC Meeting Presentation (PDF)
– To watch the archived meeting, click here (YouTube)

2019 Committee Meetings

– March 12, 2019
– June 4, 2019
– September 4, 2019
– December 3, 2019

To view the agendas and resources from the 2019 Committee Meetings, visit https://census.ca.gov/events/cccc-meetings/.
To view the working groups agendas, visit https://census.ca.gov/cccc-working-groups/.



Looking for the California Complete Count reports?

Visit https://census.ca.gov/reports/ to view current and past reports. 



State leaders have made a significant commitment to California Complete Count – Census 2020 (California Census Office) outreach and communication efforts by investing $187.2 million toward strategies and activities that will help ensure an accurate and successful count in California. 

The California Census Office has developed an aggressive statewide community-engagement campaign to reach the least likely to respond areas and hard-to-count (HTC) communities throughout California. It supplements the U.S. Census Bureau’s efforts and, by requiring collaboration and coordination, avoids duplication of work.

The State’s funding is allocated for outreach in communities, including sizeable distributions to counties, Tribal Governments and community-based organizations, education, and for associated programmatic costs. Media funding will supplement this outreach by using local ethnic media to target specific communities and cover any gaps identified in the federal media campaign in California. This funding strategy minimizes the State’s administrative costs and funding recipients to the same standard.

More than 20 media entities and more than 80 community-based organizations responded to the State’s requests for information, providing innovative ideas for outreach that informed Census 2020’s requests for proposals (RFPs).

To view in detail funding information, visit https://census.ca.gov/archives/.

Accountability, Transparency and Reporting

The Census Office is committed to transparent operations. As relevant information becomes available, Census Office staff routinely provide updates to local and Tribal governments, the Census Bureau, key partners, and other stakeholders through regular meetings and reports. The Census Office regularly updates the state Census website with critical information, including funding plans, applicable timelines, staffing information and other operational information.

The Office will continue to share financial information, such as expenditures, encumbrances, operational plans and accomplishments via its website and quarterly reports to the Legislature and Governor’s Office. In addition, the Census Office will collaborate with the Office of State Audits and Evaluations for oversight of financial contracts and Census Office resource utilization.

To view the Census Office reports, click here.