News Release: State Census Office Announces More Community Partners

FOR IMMEDIATE RELEASE: Friday, March 22, 2019
MEDIA 916-214-9266

News Release: State Census Office Announces More Community Partners

SACRAMENTO – The California Complete Count – Census 2020 Office announced Friday a second round of organizations it will partner with to encourage participation of all Californians in the U.S. Census Bureau’s 2020 decennial count.

These 13 community-based organizations (CBOs) will focus their statewide outreach on demographic groups considered particularly hard to count.

Friday’s announcement is the second round in a series of contracts awarded to community-based organizations to support the State’s outreach and communication strategy for the 2020 Census.

“California is proud to be dedicating targeted funding and resources toward outreach to hard-to-count demographic populations across the state. Partnering with key organizations will help toward a complete and accurate count of Californians in 2020,” said Ditas Katague, director of California Complete Count – Census 2020. “We look forward to working closely with these community-based organizations to make a difference in the upcoming Census.”

The State identified 15 populations that are least likely to respond to the 2020 Census and therefore considered California’s hardest to count residents. Organizations targeting 9 of those 15 populations submitted proposals and will share in $4,000,000 that the State has allocated so far for demographic-specific outreach.

The State will award another round of contracts after June 2019 to capture the remaining demographic groups and augment the first round of groups. Governor Gavin Newsom has proposed additional funding in the 2019-20 State Budget for this effort.

Following are the current awardees:

Demographic Group


NALEO Educational Fund


Latino Community Foundation


California Calls
Native Americans and Tribal Communities  

California Indian Manpower Consortium


California Native VoteProject


Asian-Americans & Pacific Islanders (API)  

Asian Americans Advancing Justice


Immigrants and Refugees  

Coalition for Humane Immigrant Rights (CHIRLA)



Mixteco/Indigena Community Organizing Project


California Rural Legal Assistance, Inc. (CRLA)


Lesbian, Gay, Bisexual, Transgender, and Questioning (LGBTQ)  

Equality California Institute


Areas with low broadband subscription rates and limited or no access  

United Ways of California

Households with limited English proficiency


Coalition for Humane Immigrant Rights (CHIRLA)


GreatNonprofits, DBA CommunityConnect Labs



By May 2019, these organizations must submit strategic plans, detailing their approach to reaching the least likely to respond demographic populations.

The State’s overall campaign focuses on Californians least likely to participate in the Census and relies on trusted messengers – such as community organizations and local media outlets – to spread the word.

Earlier this month, the State announced 10 administrative community-based organizations that will target hard-to-count populations within each region.

The state Census Office grouped California’s 58 counties into 10 regions based on their hard-to-count populations, like-mindedness of the counties, capacity of community-based organizations within the counties, and state Census staff workload capabilities.

California leaders have invested $100.3 million toward a statewide outreach and communication campaign. Governor Newsom’s 2019-20 proposed Budget includes an additional $54 million to bolster the State’s efforts. In total this is a proposed $154.3 million investment for the 2020 Census.

For more information, please go to


The California Complete Count – Census 2020 Mission

Ensure that Californians get their fair share of federal resources and Congressional representation by encouraging the full participation of all Californians in Census 2020.