Release: California Influencers Join State’s Campaign as ‘Census Ambassadors’

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California Influencers Join State’s Campaign as ‘Census Ambassadors’

SACRAMENTO – The California For All: Census 2020 Campaign welcomes four Census Ambassadors to help educate and empower the hardest-to-count Californians to take part in the upcoming 2020 Census.

The following influencers have committed to leveraging their own voices and platforms to support the Census campaign:

  • Danny Trejo (@officialdannytrejo), actor and entrepreneur
  • Ashlee Marie Preston (@ashleemariepreston), media personality, journalist and activist, the first transgender woman to become editor-in-chief of a national publication
  • Cristela Alonzo (@cristela9), star of the ABC sitcom Cristela and the first Latina woman to create, produce, write, and star in her own U.S. primetime comedy
  • Rian Buhacoff (@disabledpunk), transgender, non-binary, and disabled activist

These ambassadors, who were selected for their ability to reach the hardest-to-count communities in California, will be using their influence on social media channels to encourage their audiences to fill out their census form.

We’re extremely thankful to have such well-known and trusted voices join us as champions for a complete count in California,” said Ditas Katague, Director of the California Complete Count – Census 2020 Office. “We have a historic opportunity to secure a bright future for California, and it’s exciting to see the support to ensure the hardest-to-count Californians complete the 2020 Census.”

The Census Ambassadors will join a historically diverse coalition made up of hundreds of local, regional, and statewide partner organizations to help reach the hardest-to-count populations in California. Additional partnerships will be announced throughout the campaign.

The California Complete Count – Census 2020 Office

Once each decade, the U.S. Census Bureau attempts to count every person in the United States. The next enumeration will be April 1, 2020, and will be the first to rely heavily on online responses. California leaders have invested $187.2 million toward a statewide outreach and communication campaign. For more information, please go to

DATA: To see data on the hard-to-count populations in cities, counties, congressional and legislative districts in California, please visit: /htcfactsheets/

Visit for more information.